Meaning & myths of gemstones and jewels

Rather than mindlessly mimicking trends in fashion, the world’s most singularly stylish women (names like Iris Apfel, Diana Vreeland and Jacqueline Onassis come to mind) thoughtfully curate their jewellery choices to help express their unique personality.

The result are enduring collections that tell women’s stories in thoroughly personal ways.

It’s hardly a new idea, associating jewels with not only status but also deeper meaning.

People have ascribed powers to gemstones for thousands of years, from healing properties to protective talismans to birthstones.

The original idea behind the birthstone is that wearing it during its ascribed month will enhance the traditional powers associated with that stone.

Whether you choose to wear a certain gemstone because it’s your birthstone or simply because it’s your favourite colour, you are expressing something about who you are to the world. And if you’re open to the potential for stones to possess mystic properties, then you might be interested in the power held in some of this season’s favourite new rings from NAJO.

Smoky Quartz

Smoky quartz is earthy in both colour and sentiment – literally! One of the main components of the earth’s crust, quartz is believed to offer a grounding influence. The dark brown colour is also believed to absorb negative energy away from the wearer.



Light and bright green, prehnite has a subtly glittery appearance. It’s reminiscent of the way sunlight dances among the highest tree canopies of a rainforest, which makes it the perfect addition to our new collection, La Selva (literally ‘The Jungle’). Its unusual name comes from Dutch Colonel Hendrik Von Prehn, who identified the stone in South Africa in 1788. Prehnite is thought to enhance memory and intuition.



The gentle grey glimmer of labradorite makes a chic complement to polished sterling silver for those who prefer a monochromatic or neutral fashion style. When the stone catches the light, only then are its true complexities and iridescence are illuminated. Fittingly, labradorite has been said to help awaken imagination and potential.

Black Onyx

Like other dark stones, black onyx is believed to absorb and transform negative energy, offering strength during periods of grief or stress. It is the birthstone for those born under the zodiac sign Leo.


With its softly muted jade-green hue, usually either translucent or semi-transparent, chalcedony has been believed to encourage optimism, kindness and storytelling.


One of the world’s most revered stones throughout history, turquoise has been linked to wisdom, nobility and immortality since ancient times. A birthstone for December.


Perhaps thanks to its (usually) white luminescence, the pearl has long been seen as a symbol of innocence and purity. A birthstone for June.


Perennially popular over thousands of years, this purple quartz was traditionally thought to keep the wearer clear in thought and even improve wit. It’s the classic birthstone for February babies.




Bibliography: CGSM_191TUM_tumbled_prehnite_epidot.html