Inspiration
Najo Style Icons
Our top 6 famous muses & style heroes
Matching celebrity tastemakers to NAJO’s favourite collections
Every design house has a muse in mind when developing a particular jewellery piece or collection. These six women are diverse and unique – from different eras even – but each is distinguished by the way that she inspires us and our key collections here at NAJO.
The Collection: SIGNATURE NAJO
Style attributes: Classic and timeless, understated yet daring.
Muse 1: Tilda Swinton
Why we love her
The seemingly ageless 57-year-old British actor and Academy Award winner has mastered her own take on avant-garde elegance that speaks to both her confidence and creativity. Her striking looks have a chameleon-like quality on screen, while on the red carpet she shines in edgy couture from the likes of Chanel and Lanvin as well as French designer Haider Ackermann.
NAJO pieces we’d love to see her wearing:
The El Sol Chocker
Mysterious Universe Ring
Muse 2: Cate Blanchett
Why we love her
Cate is a woman who knows her own mind and her own style, and who is confident enough to stick with what works for her. Successful, graceful and articulate, she is one of the great beauties of our time.
NAJO pieces we’d love to see her wearing:
Naj'O' Bangle
The Collection: ESSENTIAL NAJO
Style attributes: Individual, poetic, minimalist verging on androgynous.
Muse 1: Patti Smith
Why we love her
The iconic punk rock artist exudes inimitable cool with her androgynous rocker style. It could be called gritty nonchalance, but Patti is both thoughtful and deliberate in her approach to fashion, just as she is in her writing, her music, her poetry and her art.
NAJO pieces we’d love to see her wearing:
Tenderness Necklace
Muse 2: Georgia O’Keeffe
Why we love her
The late American artist embodied a minimalist spirit in her personal style that was as groundbreaking and individualistic as her powerful art. She wore black and white almost exclusively, favouring austere lines, natural fibres and endurance – keeping some of her dresses for up to six decades. Her depiction of New Mexico and love for the area she called home especially resonates with us at NAJO.
NAJO pieces we’d love to have seen her wear:
Trail Earring
Big Spratling Necklace
The Collection: LA SELVA AW18
Style attributes: Fashion-forward and confident, leading rather than following trends.
Muse 1: Vera Blue
Why we love her
Epitomising modern Australian boho chic, singer-songwriter Vera Blue pairs a folk background with electro-pop influences. Her unique sound, fiery red hair and Aussie sense of understatement is an intoxicating mix we admire.
NAJO pieces we’d love to see her wearing:
Jira Choker
Muse 2: Rose Byrne
Why we love her
The Sydney native has reached the pinnacle of Hollywood’s A-list thanks to her rare ability to successfully traverse dramatic and comedic roles. Style-wise, she’s always winning too: effortlessly glamorous without taking herself too seriously, Rose inspires more trends than she follows.
NAJO pieces we’d love to see her wearing:
Jiggle Necklace
