You’ll love these fresh takes on our favourite design style

It’s never easy to articulate what defines a signature ‘look’, but you usually know it when you see it. At NAJO, a key element of our core style – our DNA, if you like – is the use of organic shapes inspired by nature.

The undulating, rhythmic movement of the ocean or sand dunes, the infinite shapes of the moon in its phases, a droplet of water, a seedpod.

Among our most popular jewellery designs are sterling silver creations inspired by all the above and more.

What organic looks like this season

In our newest collection, La Luz, we’ve introduced an exciting new selection of silver jewels that bring a fresh take to this favourite style.

Our signature organic aesthetic is reinterpreted in fluid pods, irregular circles, sculptural twists and teardrops.

Being inspired by ‘la luz’, Spanish for ‘the light’, each piece draws its designs cues from the endless characteristics of light itself.

A few of our new favourites

The Hola Choker, with its organic circular pendant, represents the way light distorts perfect shapes in shadow. It’s a celebration of imperfection, of light’s playfulness, a subtle reminder to never take things too seriously.

The Reminisce Bracelet, with its continuous drop form, is tactile and substantial on the wrist. Each highly dimensional bead catches light, creates shadow and reflects movement.

The Fidelity Necklace, with its irregular connecting cut-out circles in highly polished sterling silver, takes inspiration from the dappled morning sunlight as it filters naturally through the trees.

An uneven level and graphic chasm define the Split Signet Ring. Its minimalistic surface evokes a response similar the work of artist James Turrell. It challenges the wearer to admire pure shape, space and play of light over basic structure and material.

With its flat broad profile and symmetry, the Socialite Cuff was inspired by the way a shaft of light, when interrupted, will bounce back on itself. It’s a symbol of resilience, designed for confident, strong women.

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