Your first look: La Isla SS19

NAJO’s upcoming collection inspiration comes from the runway & nature

Let’s set the scene. You wake up, the warmth and brightness of the sun against your eyelids. You hear the breeze through the palms, smell the saltwater on your skin.

Welcome to La Isla SS19.

For NAJO’s Spring Summer 2019 collection, we’ve taken our visual cues from an exotic tropical island getaway. The mood is sultry, seductive. The beauty is clichéd in its unspoilt perfection: sparkling aqua waters, golden textured landscapes that blush to the deepest pink on dusk’s approach.

The island – La Isla – holds mysteries and promises treasured luxuries. The mysteries of deep water and lush greenery translate in jewellery terms to luminous turquoise, blue agate, moonstone, amazonite, rose quartz, amethyst. Those summer luxuries of long uninterrupted days and sun-kissed skin are captured in precious sterling silver and yellow gold plate in both polished and beaten finishes.

Our new island theme echoes the fashion designs by two champions of the runways for the Spring/Summer 18 Haute Couture shows: Schiaparelli, representing the brilliance of the old guard, and Iris van Herpen, an exemplar of newness and technological mastery.

Schiaparelli’s latest haute couture show, in Paris’s iconic Place Vendôme, explores the idea of a luxury getaway via fluid, delicate silhouettes layered with structured, heavily embellished jackets. Patterns are both naturalistic and geometric – almost Aztec-inspired in warm, earthy colours. The espadrille – that ultimate island accessory – is a mainstay.

In her extraordinary show "Ludi Naturae", Dutch fashion designer Iris van Herpen takes a more scientific approach to the island theme with sculptural silhouettes inspired by a bird’s-eye view of natural land formations. In an earth-like palette of muted yellows and greens, greys and blacks, these intricately crafted designs are triumphs of innovation, expressing movement and pattern in entirely new ways.

With Founder Jo Tory taking the creative helm preview the backstage process of the SS19 La Isla Campaign shoot. A beautiful collaboration of strong creative women coming together to produce a new visual language for Spring/Summer.


“This season has been about capturing the sumptuous nature of summer, we want the jewellery to evoke the spirit of a retreat - a luxe getaway and basking in golden hues. Key gemstones being Amazonite and Moonstone, with sun-drenched gold pieces and tribalesque oxidized silver. Runaway to the paradise with us and fall in with La Isla SS19."

Meet Emma, our amazing model who is our muse and embodies the spirit for La Isla, the shoot was shot by the wonderful Ana and the makeup by the artistic Jacyln.

Now you’ve had a taste of island life, interpreted through contemporary fashion and design, are you ready for La Isla SS19?

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