At NAJO, we love working with like-minded people and organisations to help tell important, positive stories – something that is at the heart of our jewellery brand. One event we are very proud to be involved in is White Ribbon Day, coming up on 25 November 2016.

White Ribbon is a unique movement working to end men’s violence against women, and to promote gender equality, healthy relationships and a new vision of masculinity.

Sharing our passion for this cause is Australian model and activist Ollie Henderson, who runs her own not-for-profit fashion label/art project House of Riot.

What NAJO & Ollie Henderson are doing for White Ribbon Day

In time for White Ribbon Day on 25 November, NAJO has created an exclusive jewellery design, the Time For Change necklace in gorgeous sterling silver. All proceeds from the sale of the necklace will be donated to White Ribbon.

Of course, there could be no one more perfect to model the necklace in our current campaign than Ollie Henderson. Ollie has drawn international acclaim for her commitment to political activism, particularly feminism and women’s rights, via her Ted Talk and her House of Riot clothing and accessories.

We sat down with Ollie to get her thoughts on White Ribbon Day, and learn how a love for fashion can also affect powerful social change.

5 Minutes with Ollie

Why is the White Ribbon cause important to you?

“The statistics of violence against women are harrowing. But these people are not just statistics, they are our sisters, our mothers, our daughters, our teachers, our doctors, our community. The impact that violence can have on individuals is not just a personal issue, it reverberates throughout our community and poisons us all. We cannot sit by and let anyone suffer in silence.”

How do you hope the White Ribbon movement will bring about change in gender relations in Australia?

“White Ribbon brings men into the conversation. Violence against women is endemic and we must work united to solve this problem. For too long violence against women has been seen has a women's issue; White Ribbon works against this myth.”

Do you believe jewellery – and what women wear – can really play a role in social change?

“I think the best way we can make social change with what we wear is by being a conscious consumer. Buy quality products, that last, from ethical companies.”

What’s your one go-to jewellery piece?

“I have a chunky necklace that I wear almost every day. I think it toughens up my feminine looks.”

All NAJO jewellery is designed to help women tell their story. What story does your go-to piece tell about you?

“I like to present myself in a way that reflects both masculinity and femininity. These binary qualities are often perceived as opposites, but I don't see it like that. I like to amalgamate the two rather than show them juxtaposed. This not only reflects how I feel about myself, but also how I feel about humanity. Just because I am born in a woman's body does not mean I must deny my masculinity.”

What you can do to help

NAJO’s Time For Change necklace is priced at only $49, with all proceeds from each sale donatedto White Ribbon Australia. It makes a great Christmas gift for all the women in your life and is the perfect way to mark White Ribbon Day on November 25. 

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