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It's Time To Launch La Senora... The Darker Side Of Mexico

Posted by Najo AU Admin on

“La Senora” is the next story in our Fiesta Collection. We wanted to express the darker side of the fiesta with La Senora. It has a smoky, mysterious tone, and it is about the surreal world of old Mexico, so we have used symbolic and traditional motifs in intricate, oxidised designs.     The inspiration for this came by looking at the photos of the passionate Mexican painter Frida Kahlo, and her lovely traditional Mexican attire. She always wore beautiful hand woven dark shawls, full dresses made from richly embroidered cloth, layers of necklaces, intricate chandelier earrings and rings on...

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Launching Charro! Inspired By The Mexican Cowboy...

Posted by Najo AU Admin on

I have always loved the decorations of the Mexican cowboy or Charro. These metal embellishments are delightful. They adorn boots, belt buckles, jackets, sombreros, saddles and reins. The “Charro” story in the Fiesta Collection takes its inspiration from these motifs.   I imagine proud, skillful horsemen, prancing horses, twirling lassoos and the wide sierra. I hear Mariachis singing the traditional rancheros. Mixed metal discs hanging from cord necklaces, pyramid shapes on stretch bracelets, spinning rings, beaten brass and silver collars are just some of the designs from Charro. Embrace the Mexican spirit with “Charro”!! Browse our Current Collection Now>

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Launching Fiesta! The New Mexicana Collection...

Posted by Najo AU Admin on

Warm, colourful and energetic on the surface, Najo’s latest collection ”Fiesta” is inspired by the exuberant Mexican fiesta and the delight in celebration! Najo’s collections reflect inspired storytelling and breathe new life into our jewellery, and we are excited to launch “Mexicana” - the first story in this collection.     When creating the story we visualized terraces festooned with bright, cut out paper banners, vivid twirling skirts, mariachis playing and singing, and the tequila flowing     Mexicana is full of semi-precious stones, intricate patterning and captivating traditional charms. It brings a riot of colour, a touch of mystery...

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New Brand Identity. The Journey Continues...

Posted by Najo AU Admin on

It’s finally here! After months of preparation and attention to detail, we are so excited to launch our brand new website. Not only that... we have rebranded as well! Yes, Najo has a whole new look and feel. We know that design is our calling and it’s where we thrive, so what better way to celebrate this than to refine the way we present ourselves to the world. It has been a fascinating and creative process. We realized that our heritage is founded on 3 things: a passion for good design, our Mexican heritage and the power of storytelling. Now...

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