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Jo Tory’s Favourite Easter Tradition

The Easter long weekend is always a highlight of the year – a chance to gather the family for a relaxed autumn feast without the pressure that comes with Christmas...

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Our Story Continues With Jo Tory

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A story of women, by women Introducing NAJO’s most personal campaign yet. From Hollywood to politics, women telling their own story has become a worldwide theme recently. Yet at NAJO, it’s an age-old idea that began more than 30 years ago. We always look to match our jewellery campaigns to strong women with important stories, such as Ollie Henderson. This season, for the first time, NAJO founder Jo Tory has stepped in front of the lens with her daughters Elena and Nina. Jo embodies the NAJO brand. At its heart, the NAJO story is her story. We sat down with...

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Postcards From London

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When NAJO founder Jo Tory travelled to London recently, she was struck by the renewed vibrancy of the capital’s fashion and art scenes. London, it seems, is well and truly back at the forefront of cool. Here, Jo shows us the best of London via a few of her personal highlights. The V&A and Balenciaga London’s V&A Museum has always been one of my favourites – no surprise given that it’s the world’s best repository of decorative art and design. But I was particularly thrilled with the Balenciaga exhibition currently on show. Spanish couturier Cristóbal Balenciaga was considered the master...

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Mark Of The Maker: Hand-Beaten Silver Jewellery

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Hand-hammered silver is a celebration of artistry With the texture of rippling desert sands or the moonlight dancing across the ocean, the evocative beauty of hand-beaten sterling silver jewellery is enduring and universal. At the core of its tactile appeal is the imperfect, hand-hewn element. Like nature itself, it is irresistible in the way it plays with light and beckons to be touched. The technique of hand-beaten silver Hammered or beaten silver is unique in the modern jewellery world. It’s crafted using techniques and skills almost entirely unchanged for generations – centuries, even. The process is as simple as the...

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Taxco, The Heart Of Mexican Silversmithing

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Think they don’t make things like they used to? Good news! The tradition of silversmithing is alive in Mexico. Still made by hand, still made in Mexico Today, NAJO’s Mexican sterling silver jewellery is still handcrafted in the workshops of Taxco, southwest of Mexico City. This is where the NAJO story began 30 years ago, and where the rich tradition of Mexican silversmithing began much earlier. Those were the days… of Mexican silver Taxco’s extensive silver reserves were discovered by the Spanish as early as the 16th century, although the mining town only really became world-famous as an artisan centre...

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What Makes Silver So ‘Sterling’?

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A silver-lover’s basic guide to this far-from-base metal Pure, luxe, lustrous silver is one of the world’s most precious materials. But just like pure gold, it is too soft on its own to fashion into modern, wearable jewellery, and needs to be alloyed with another metal for strength. The origins of sterling All NAJO jewellery is crafted from high-quality sterling silver, which comprises precisely 92.5% silver as denoted by the “925” stamp you’ll see on every piece. The remaining 7.5% of metal is usually copper, which adds strength without detracting from silver’s naturally spectacular shine, colour and malleability. Many people...

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Modern Mexican Sterling Silver Jewellery

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Where it all began Anyone following the NAJO story knows that it is inextricably linked to Mexico. It’s where our story begins, and it’s at the heart of so many of our most important jewellery designs. Watch how one of our artisan silvermiths flawlessly handcrafts our infamous Naj'O' bangle here! The father of Mexican Silver But long before NAJO, the sterling silver jewellery of modern Mexico found worldwide attention largely thanks to one man, American architect William Spratling (1900-1967). An artistic all-rounder, Spratling first visited Mexico in 1926 and was so taken by its landscape and its dynamic creative community...

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