Serenity breathes the rhythm and beauty of nature to bathe you in an aura of tranquillity.

From melodic waves and soothing rain to hypnotic meadows and peaceful skies – this idyllic collection of jewellery stories is designed with intention to instil harmony and a sense of calm.

Luxurious sterling silver, gold and gemstone creations brim with elegance and symbolism, reminding you to bask in the moment, knowing you’re exactly where you need to be.

Serenity is an exquisite collection of jewellery with integrity, designed in Australia and consciously crafted by family-run studios across Italy, Mexico, Thailand and India.

Our artisans adopt the pace of nature, handcrafting each piece and cutting every gemstone with patience and care. We’re proud to bring you this collection of slow jewellery imbued with serenity for busy modern life.

“I love the harmony that exists between humanity and the beauty of nature. Serenity is a sensory collection inspired by my encounters with picturesque scenery, botanical shapes and soothing sounds that bring me back to the present.”

- Jo Tory, Founder


Jewellery with beauty and soul is only possible thanks to the remarkable talent of some of the world’s best silversmiths, jewellers, and stone cutters. Over the years, we’ve built enduring relationships with these artisans who are as passionate as we are about slow jewellery and consistently upholding NAJO’s unique aesthetic.



Sterling silver has always been our rich medium for storytelling. Gifted to us by nature, silver symbolises feminine energy, purity, clarity, focus and strength. Our Mexican 925 sterling silver jewellery is still handcrafted in Taxco, the silver city where our NAJO story began.

Over the decades, we’ve built close relationships with individual Taxco silversmiths, who masterfully maintain the time-honoured techniques behind some of our most popular designs.


In the heart of Italy’s Vincenza province lies a family-run workshop specialising in some of the world’s most aesthetically-beautiful chains. It’s here that Luigi and his team of artisans have been bringing our designs to life for over 30 years.

Italian jewellery artisans are globally renowned for their expertise in chain making. So when we first visited our master chainsmiths 30 years ago, we knew we’d found someone special. All our chains are made using high-quality recycled sterling silver, which we’re sure you’ll love as much as we do.


Jaipur, the Paris of India, is one of the country’s most beautiful and culturally rich cities. Alive with colour and steeped in artistry, Jaipur is also known as the heart of gemstones, thanks to the skills of its gemologists and stonecutters.

We entrust the custom cutting of our ethically sourced gems to a family of master stonecutters in Jaipur who speak the language of gemstones taught by their ancestors. While some stones are hand faceted to enhance their sparkle, most are hand shaped and polished into domed cabochons to intensify their colour or luminosity.


Thai jewellery artisans are alchemists renowned for moving hands, eyes and mind to achieve some of the most beautiful quality jewellery in the world. Their inherited skills result in sophisticated and meticulous detailing, particularly when working with sterling silver.

We’ve worked with the same small workshop in Bangkok for many years. Our family of artisans are true jewellery alchemists with an innate ability to translate our designs into magical pieces that endure.

Jo's Top 5 Serenity Pieces


This gorgeous cuff embodies the Najo design philosophy - inspired by nature, fluid shapes, superb quality.


My favourite stone of all - I adore aquamarine - celestial colours in solid form.


I have always loved the mix of gold and silver, and Najo has always designed 2-tone pieces. The fluid, wave like shape of this earring is beautiful.


I love pearls - their soft lustre is so feminine. I love that they come from the sea. What's great about this earring is that it combines a modern shape with a traditional element.


This is classic Najo. High polish silver, simple teardrop shape, contemporary design - everything that I love!

July 17, 2023 — Joanne Tory
Tags: Collections

Jo Tory

Born in Australia, Jo Tory is proud to be one of the country’s pioneering female jewellery founders. She has been our Creative Director since NAJO’s formation, steering the company to be one of Australia’s most successful fine jewellery brands today. Jo also sits on the Jewellers Association of Australia’s Board of Directors, where she actively promotes the highest standards and ethics within the Australian jewellery industry.