Should I Choose Silver Or
Gold Jewellery?

In the rich tapestry of style, the jewellery we choose to adorn ourselves with serves as a silent yet powerful language. It speaks volumes about who we are, revealing subtle nuances of our personality and our taste. Today, we seek to unravel one of the most enduring dilemmas in this narrative: the choice between gold or silver jewellery. This age-old decision is about much more than aesthetics; it's a choice that intertwines with elements such as skin tone, personal values, and lifestyle. Each metal, gold and silver, carries with it a distinct character, a unique charm, that can add a different facet to your personal style story.

Through our blog post today, our aim is to enrich your understanding of these precious metals. We seek to empower you with the knowledge and insights that will instil the confidence you need to handpick a piece of gold or silver jewellery that does more than merely decorate, but becomes a timeless symbol of your personal style narrative.

Gold VS Silver Jewellery: The Differences

Key Characteristics of Gold Jewellery

Gold jewellery is coveted worldwide due to its inherent properties. Known for its longevity, gold does not rust, tarnish or corrode. It's also highly malleable, making it an excellent material for crafting intricate designs. Gold comes in various levels of purity, measured in karats, with 24 karats being the purest.

However, because pure gold is soft and prone to scratching, it's often alloyed with other metals to enhance its durability. Gold is available in several hues, including yellow (the most pure), white, and rose gold, each achieved by varying the combination of alloy metals.

Gold VS Silver Jewellery: The Differences

Key Characteristics of Silver Jewellery

Silver, a lustrous white metal, is also cherished in jewellery-making. It's more abundant and affordable compared to gold. Silver is renowned for its thermal conductivity, reflectivity, and malleability, enabling jewellers to craft diverse designs.

However, unlike gold, silver can tarnish over time due to oxidation, but can easily be polished to regain its shine. The highest quality of silver is Sterling Silver, comprising 92.5% pure silver and 7.5% other metals, often copper, for added strength.

Side-by-Side Comparison of Gold and Silver Jewellery


Gold, with its warm and radiant hues, exudes a timeless elegance that has captivated civilizations throughout history. Its deep, opulent tones evoke feelings of wealth, prestige, and achievement, symbolizing prosperity and success.

In contrast, silver boasts a cool and lustrous brightness that casts a captivating glow, embodying versatility and practicality. Its shimmering surfaces have inspired artists and craftsmen across the ages, and its association with modernity and innovation gives it a unique allure.


Gold, renowned for its remarkable resistance to corrosion and tarnishing, stands as a symbol of endurance and permanence. This precious metal's exceptional durability ensures that it remains unchanged and resplendent through the passage of time.

On the other hand, silver possesses greater hardness, exhibiting a higher degree of resistance to external forces and wear. Although it is more resilient to scratching and deformation, silver is more prone to oxidation, requiring periodic maintenance to preserve its gleaming appearance.


Historically, gold has been synonymous with wealth and has enjoyed a higher market value due to its limited supply, enduring cultural significance, and status as a safe-haven asset during times of economic uncertainty. Its rarity and association with prestige have driven demand, keeping its price relatively higher than other precious metals.

Conversely, silver, while also a valuable and cherished metal, is more abundant in nature and finds diverse industrial applications, resulting in a lower market price compared to gold.


Gold's exceptional resistance to tarnishing and corrosion means it requires minimal maintenance, allowing its radiant beauty to endure without much effort.

In contrast, silver, while enchanting with its gleaming surfaces, demands more attention to preserve its brilliance. Due to its susceptibility to oxidation, silver jewellery may require periodic cleaning and care to retain its dazzling allure.


Both metals, silver and gold, exhibit a remarkable versatility that allows them to harmoniously complement an array of gemstones and diverse styles, forging a captivating connection between artistry and self-expression.

The decision to choose between silver and gold, while considering the compatibility with gemstones and aesthetic preferences, delves deeper into the realms of personal sentiment and emotional significance.

Factors To Consider: Should I Wear Gold Or Silver Jewellery?

Personal Style and Preference

Your personal style is a reflection of your unique personality and taste. Consider whether you lean towards a clean and simple aesthetic or prefer something more intricate and elaborate.

Gold jewellery tends to exude a refined and timeless elegance, making it a popular choice for those seeking a bold yet sophisticated look.

On the other hand, silver jewellery often carries a more organic and crafted feel, perfect for those who appreciate a minimalist yet artistic vibe.

Occasion and Formality

Consider the occasion and level of formality when selecting your jewellery.

Gold jewellery is often associated with formal events and special occasions, adding a touch of sophistication and glamour to any ensemble.

Silver jewellery, while still suitable for formal occasions, can be more versatile and effortlessly transition from day to night. Its understated elegance makes it an excellent choice for both casual and semi-formal settings.

Budget and Affordability

Budget is an important consideration when purchasing jewellery. Gold jewellery, especially pieces made from higher karat gold, tends to be more expensive due to the precious metal's inherent value and rarity. However, gold jewellery can also be considered an investment, as its value often appreciates over time.

On the other hand, silver jewellery is generally more affordable jewellery, making it accessible to a wider range of budgets. While it may not have the same investment potential as gold, silver jewellery still offers an opportunity to own beautiful and well-crafted pieces without breaking the bank.

Long-Term Value and Investment

If you're looking for jewellery that can hold or increase its value over time, gold jewellery may be the preferred choice.

Gold is a globally recognised and highly prized precious metal, making it a desirable investment option. Its enduring value and status have stood the test of time, with gold jewellery often passed down through generations as cherished heirlooms.

While silver jewellery may not have the same investment potential, it can still retain value based on its craftsmanship, design, and historical significance.

Skin Tone and Colour Matching

When pondering, "Should I choose gold or silver jewellery for my skin tone?" It's helpful to consider your skin's undertones. Typically, gold jewellery, with its warm hues, flatters warm skin tones. Silver, on the other hand, tends to compliment cool skin tones nicely.

A reliable way to understand your skin tone is through the vein test. Look at the veins on your wrist in natural daylight. If they appear blue or purple, you likely have cool undertones, so silver may suit you best. If your veins look green, you likely have warm undertones, making gold a fantastic choice. If you can't easily distinguish if your veins are more blue or green, you may have neutral undertones, which means both gold and silver should enhance your natural colouring.

However, the world of jewellery is all about self-expression. Therefore, irrespective of traditional colour matching guidelines, the choice between gold and silver should ultimately align with your personal preferences. Choose what you're drawn to, what makes you feel the most confident and truly beautiful.

By considering these factors - personal style, skin tone, occasion, budget, and long-term value - you can make an informed decision when choosing between gold and silver jewellery.

Remember, there are no hard and fast rules when it comes to selecting jewellery.

Ultimately, it's about finding pieces that resonate with your individuality and empower you to express your own unique story. So embrace the clean, refined elegance of gold or the organic, crafted allure of silver, and let your jewellery become a reflection of your confident and empowering self.

Choosing between silver and gold is a personal journey, reflecting your style, story, and spirit.

Najo, an Australian brand with a special focus on sterling silver and gold-plated jewellery, offers a collection that caters to these distinct tastes.

Explore Najo's diverse range and let your chosen piece be a testament to your individuality.

Silver or Gold: your FAQs

Does silver or gold jewellery look better?

Whether silver or gold jewellery looks better largely depends on personal preferences, individual style, and the desired aesthetic. Some may prefer the warm and luxurious appearance of gold jewellery, while others may prefer the sleek and contemporary appeal of silver jewellery. Both metals have their unique beauty and charm. It is recommended to try on different pieces in both silver and gold to determine which metal complements your skin tone, enhances your features, and aligns with your personal style, allowing you to feel confident and beautiful.

How do you know if you should wear gold or silver jewellery?

When deciding whether to wear gold or silver, consider factors like personal style, skin tone, occasion, and desired aesthetic. Gold exudes timeless elegance, while silver offers a contemporary vibe. Warm skin tones complement gold, while cool skin tones pair well with silver. Ultimately, the choice between gold and silver jewellery should reflect your personal taste, style, and what makes you feel confident and beautiful. Feel free to mix and match, layer, or experiment with different pieces to find the perfect balance that resonates with your individuality and helps you make a statement with your personal style.

Which lasts longer, silver or gold jewellery?

Gold and silver jewellery both have the potential to last for many years. Gold, often alloyed with other metals for strength, resists tarnish but can be softer and more prone to scratches. Silver, usually in the form of sterling silver for jewellery, is more resistant to scratches but can tarnish more easily. Both metals require proper care for longevity, with gold being generally lower-maintenance, while silver may need more regular cleaning to keep it shining.

For almost 40 years, NAJO has empowered individuals with harmonious jewellery designs that make them feel stylish and beautiful. Our trusted and hallmarked sterling silver jewellery pieces are responsibly handcrafted by master silversmiths, stonecutters and artisans across the globe.

Whether looking for a stunning everyday contemporary piece or an exquisite bridal jewellery design, head to our online shop or find your local NAJO stockist here

We hope you’ve enjoyed our Guide to Choosing Silver or Gold Jewellery and look forward to seeing you in our beautiful sterling silver jewellery designs.

Don’t forget to tag us @najojewellery on Instagram!


Jo Tory

Born in Australia, Jo Tory is proud to be one of the country’s pioneering female jewellery founders. She has been our Creative Director since NAJO’s formation, steering the company to be one of Australia’s most successful fine jewellery brands today. Jo also sits on the Jewellers Association of Australia’s Board of Directors, where she actively promotes the highest standards and ethics within the Australian jewellery industry.